Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software, a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog.

Recent Articles Published by Tim Berry


How to Write a Business Plan Outline [2022 Guide & Format]

Not sure where to start with your business plan? Start with the following 7 sections in this industry-standard business plan outline. Read more »


What is CRM? Customer Relationship Management Explained

What is a customer management system and is it right for your business? Learn everything you need to know about CRM and how to choose one. Read more »


How to Conduct a Plan Vs Actual Analysis With Spreadsheets

Conducting a plan vs actual analysis can better help you track, refine and update your forecasts and budgets. Here’s how to do it with Excel. Read more »


How to Get Funding for Your Business — Startup Financing Explained

Are you starting to explore funding options for your businesses? Here’s a breakdown of different funding options and what may work for you. Read more »


How to Estimate Realistic Business Startup Costs — 2022 Guide

What will it cost to start your business? Read on to learn how to accurately estimate startup costs and get your business off the ground. Read more »


How to Write the Competition Section of Your Business Plan

No matter what your business is, you do have competition that you need to understand. So, how do you evaluate your competition? Here’s how. Read more »


How to Write a Mission Statement With 10 Inspiring Examples

A good mission statement defines what your company does for customers, employees, and owners. Here’s how to write one. Read more »


How Plan Vs Actual Comparison Helps You Manage Your Business

Plan vs actual is the review and adjustment of forecasts based on real-world results. But why is this important and how is it done? Read on to find out. Read more »


How to Create an Accurate Restaurant Sales Forecast in 2022

The best way to explain how to create a restaurant sales forecast is to run through an example. Read on to learn how to build your own sales forecast. Read more »


How to Forecast Sales

Sales forecasting is easier than you think. It’s not about guessing the future correctly, it’s about educated assumptions. Learn how to best forecast sales. Read more »


11 Common Business Plan Mistakes to Avoid in 2022

Planning is essential when starting or managing a business. But it’s easy to make mistakes. Here are the most common mistakes you need to avoid. Read more »


The Difference Between Cash and Profits

Profits are not the same as cash, and understanding the difference between them is a vital part of running a successful business. Read on to find out why. Read more »


Should You Start a Business? Test Your Idea First

Have a business idea you’re sure is a winner? You’ll want to test it first. Find out how to test if your idea is viable and if you should start a business. Read more »


How to Forecast Cash Flow

Your business may be profitable, but it can still fail if you run out of cash. Learn how to forecast cash flow to avoid unforeseen cash flow problems. Read more »


How to Conduct a Market Analysis in a Crisis

Understanding your potential market, competition, and customers is necessary for business planning, but how do you conduct a market analysis in a crisis? Read more »


Turn What-if to What-Now: The Importance of Scenario Analysis

Scenario analysis is looking at what might happen and developing a plan for how to act. Find out why this is so vital and how you can do it your business. Read more »


How to Write an Effective Executive Summary

An executive summary is a brief introduction to a business plan. A winning executive summary grabs your reader’s attention and describes your business, the problem that it solves, your target market, and financial highlights. Read more »


In a Crisis, Planning Matters More than Ever

To help your business mitigate the effects of COVID-19, you need to review and update your business plan. See how some simple adjustments can help you minimize loss and avoid lay-offs. Read more »


How to Manage Cash Flow in a Crisis

Cash flow management in a crisis is absolutely vital. Check out our five tips to improve your cash flow and help your small business survive and thrive. Read more »


10 Cash Flow Rules to Live By

I learned the hard way, when my own business suddenly took off, that even growth can stifle cash. In my specific case, it was a matter of building physical products for inventory, selling through channels, and waiting to get paid by distributors. Don’t let this happen to you.  Here are my favorite 10 rules for managing cash flow.  Read more »

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